Clearnet Communications
Clearnet Communications was a Canadian cellular telephone service provider from 1984 to 2000, when it was acquired by Telus Mobility. Clearnet operated a CDMA-based PCS network and an iDEN-based cellular network called Mike. Following the merger, Clearnet's PCS service was incorporated into the existing Telus Mobility network, while the Mike system was kept as a separate service under its original name. All Clearnet's distinctive marketing and branding, including their animal theme and tag line "The future is friendly", was also adopted by Telus Communications to promote its various services. The Clearnet brand name, however, was discontinued until April 2011, when Telus launched a MVNO with the Clearnet name.
Prior to their merger with Telus Mobility, Clearnet had developed an innovative out of the box cell phone marketing system, where their phones were available at various retail stores, besides their own. To activate a Clearnet cell phone, a customer simply called the company with a credit card, went through an instant credit check, and if approved, they set up their Clearnet account over the phone. Within an hour or two, the customer could use his or her mobile phone service.
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